I think it was because the movie was just that awesome. I can imagine the gang down at the FAVC, popping the DVD into the player and having their minds blown. They look at one another (the room is by now crowded with people, random passers-by and a trapeze artist) and decide, "Fuck it, I know the festival is in 3 days, but we have to share this with the world NOW!"
So, if you can't wait and have been salivating at the keyboard for days, here you go!
Here's the film over at the Youtube.
A link to Lawrence's blog.
And to the Facebook page (where you can find a nice HQ version if you're feeling like that...and become a fan)
And now, we wait for the festival. Rawr!